Promote Spanish sports and DirectTV plans through the use of social media. Promote various sports including baseball, basketball, soccer, and tennis. Create new ways to upsell plans.
Created a successful social media campaign that appealed to the target audience. Introduced new plans and packages through price testing. Promotion on Facebook, Instagram, Twitter, and various social media platforms.
84% Increase in Subscriptions
149% Increase in Sports Subscriptions
Regional Expansion due to Popularity