Project Description



The Mission

Promote Spanish sports and DirectTV plans through the use of social media. Promote various sports including baseball, basketball, soccer, and tennis. Create new ways to upsell plans.

The Process

Created a successful social media campaign that appealed to the target audience. Introduced new plans and packages through price testing. Promotion on Facebook, Instagram, Twitter, and various social media platforms.

KWA banner


84% Increase in Subscriptions
149% Increase in Sports Subscriptions
Regional Expansion due to Popularity

KWA icons